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Additionally, it lets you screen people before you put any effort into getting to know them.

Sure, there are 25-year-old women who want to be with 65-year-old men.

But does it really make sense for a senior guy to spend all of his time and resources looking for that one woman?

The weather also plays a factor: It is "cuffing season," after all, the time of year when humans are more apt to want to stay in and cuddle up.

Your odds are even better on Sundays: Add perusing dating apps into your "easing into the weekday" Sunday night routine. Sunday is the average peak of traffic for Ok Cupid, aka your best chance of striking up a conversation with a potential suitor.

With the beginning of a new year, we figured there's no better time to ask online dating experts to share their tips for success.

Your odds are good during the winter: According to Lauren O'Reilly of Ok Cupid, people tend to end relationships going into the holidays and want to start fresh in the new year."Everybody starts their New Year's resolution, and a lot of times it's: Get online or go out more, proactive stuff to really meet somebody," said Jess Mc Cann, author of "You Lost Him at Hello: From Dating to 'I Do' — Secrets from One of America's Top Dating Coaches."Pressure from family members during the holidays or wishing they had someone to spend the holidays with encourages people.

Sure, it’s a pain to actually read through profiles and send unique messages to each person, but aren’t you here to find a date?

Learn a little something about the person you’re messaging, and reference that in your communiqué.

“Hey gurl, luv ur pics” is not going to get a response.

More likely to get a response: a message that is directly responsive to several things in the object of your affection’s profile.

On some level, most of us have a sense of what kinds of people we can attract.